Friday, December 12, 2008

Arena Football League

Just a quick thought on what's going on with the Arena Football League. It appears that in the cities that this sport exists, the franchises are able to create a nice following. See this article for some more evidence of that. On average, these teams will get 12-13 thousand fans per game. They also have ESPN2 and ABC broadcasting games. However, the TV ratings are really low outside of the cities that are playing.

How do you change that? How has the NFL done this? Obviously the NFL is the more established league, but it has recently boomed. This is due in large part to Fantasy Football and sports gambling. To make people care about a team in a completely different part of the country, they need to have some stake in the game.

The legalization of online gambling would be instrumental in getting the AFL back on track. Once people start watching 3 games a week because they have a $5 parlay on the games, ratings will rise. Once they get into it, they can form fantasy leagues. Think back to the first fantasy league you joined. It was run by someone who gambled on that sport, right?

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